Here we share practical insights to help you better understand the world of websites. From why some projects cost more to what you should expect during development, these quick reads are designed to guide you through the essentials. Our goal is to make the process clearer, so you can make informed decisions with confidence. Think of it as your go-to resource for website know-how.
Having a website is no longer optional for any business, and that includes dental practices. If you're a dentist, your online presence could be the deciding factor between gaining new patients or losing them to a competitor with a more polished, professional website. But the question is not just whether you need a website - it is how you go about building it. While DIY website builders like Wix or Squarespace may seem like quick, cost-effective solutions, building your practice's website with a professional agency could be the better choice in the long run, here is why:
First impressions matter:
A website agency will tailor every detail to reflect your dental practice's personality, services, and values. It won't just look good, it will feel like your practice, making your patients feel more confident and comfortable booking an appointment.
When it comes to website pricing, several factors make a difference:
- A great-looking website is pointless if it’s not visible to potential patients. Search Engine Optimization (SEO) is the practice of optimizing your website so it ranks higher on search engines like Google. While Wix and similar platforms provide some SEO tools, they’re limited and often require a steep learning curve for someone unfamiliar with digital marketing.
- A website agency brings the expertise needed to craft a search-friendly site from the ground up. They’ll ensure that your website is optimized for local search terms, such as "best dentist near me" or "top-rated dental clinic in Burnaby." Better SEO translates to better visibility, which means more leads and more patients.
A large chunk of web traffic today comes from mobile devices. If your website isn’t optimized for mobile users, potential patients may leave before they even get a chance to learn about your services. While many website builders, including Wix, offer mobile-friendly templates, the responsiveness and user experience are often limited.
Professional agencies build websites with seamless user experience across all devices, from smartphones to desktops. They’ll ensure that booking an appointment, browsing your services, or reading about your expertise is effortless, helping you retain visitors and convert them into patients.
As a dentist, your priority should be patient care, not web design or coding. While it might be tempting to build a website on a platform like Wix to save money, this can quickly turn into a time-consuming, frustrating endeavor. Wix and similar services often provide drag-and-drop tools, but if you don’t have a background in web design or digital marketing, you’ll waste hours—if not days - trying to get things just right.
A website agency, however, will handle all the technical aspects, from design to development to launch. They will also ensure your site is secure, fast, and integrates with tools you need like appointment scheduling, patient portals, or payment systems. You can rest assured that your website will be optimized, while you get to focus on doing what you do best - providing exceptional dental care.
Building a website is just the beginning. Websites need ongoing maintenance, updates, and occasional troubleshooting. Wix and similar services provide limited support for these issues, which could leave you scrambling for solutions when problems arise.
A professional agency, on the other hand, will offer continuous support. Whether you need updates, improvements, or a simple fix, they’ll be there to ensure your website runs smoothly, leaving you free to run your practice.
While DIY website builders like Wix or Squarespace may be tempting due to their simplicity and low upfront cost, they often fail to provide the level of customization, performance, and support that your dental practice truly needs. Hiring a professional agency allows you to leverage their expertise, ensuring a tailored, polished website that works for your practice. You get to focus on doing what you're best at dentistry while the experts take care of the online presence that will help you attract and retain patients.
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